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            <title>Mastering Author Performance for SEO Success</title>
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&lt;p&gt;We're diving deep into how gauging an author's clout isn't just smart—it’s crucial for standing out in Google’s eyes. By sticking around, you'll get savvy about leveraging E-A-T to amp up your content and find out why an author bio could be your new secret weapon for user trust.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-author-performance-for"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/92612729/ecbaafe456163c67b6e57591d9f0a230/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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We're diving deep into how gauging an author's clout isn't just smart—it’s crucial for standing out in Google’s eyes. By sticking around, you'll get savvy about leveraging E-A-T to amp up your content and find out why an author bio could be your new secret weapon for user trust.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/evaluating-author-performance-for-seo
We're diving deep into how gauging an author's clout isn't just smart—it’s crucial for standing out in Google’s eyes. By sticking around, you'll get savvy about leveraging E-A-T...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
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&lt;p&gt;We're diving deep into how gauging an author's clout isn't just smart—it’s crucial for standing out in Google’s eyes. By sticking around, you'll get savvy about leveraging E-A-T to amp up your content and find out why an author bio could be your new secret weapon for user trust.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/mastering-author-performance-for"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/92612729/ecbaafe456163c67b6e57591d9f0a230/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>How SEO Really Works In 2019</title>
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&lt;p&gt;This article is a summary of the presentation talk by Clwyd Probert from Whitehat at the HubSpot User Group Meeting. The full transcript of the talk and the video presentation can be seen by following this link.&lt;br /&gt;
&lt;a href="https://blog.whitehat-seo.co.uk/how-seo-and-pillar-pages-work"&gt;https://blog.whitehat-seo.co.uk/how-seo-and-pillar-pages-work&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Every businessman knows the truth: you can have the best product in the world, you can assure the best price in your industry, you can have hired the most effective sales reps ever, but… nobody will buy something from you if they don’t succeed in finding you!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-seo-really-works-in-2019"&gt;&lt;img src="http://video.whitehat-seo.co.uk/49543327/51163286/055341e5a8323c79acf090b068101770/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <media:title>How SEO Really Works In 2019</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/how-seo-really-works
This article is a summary of the presentation talk by Clwyd Probert from Whitehat at the HubSpot User Group Meeting. The full transcript of the talk and the video presentation can be seen by following this link.
https://blog.whitehat-seo.co.uk/how-seo-and-pillar-pages-work
Every businessman knows the truth: you can have the best product in the world, you can assure the best price in your industry, you can have hired the most effective sales reps ever, but… nobody will buy something from you if they don’t succeed in finding you!</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/how-seo-really-works
This article is a summary of the presentation talk by Clwyd Probert from Whitehat at the HubSpot User Group Meeting. The full transcript of the talk and the video presentation can be seen by...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>01:39</itunes:duration>
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&lt;p&gt;This article is a summary of the presentation talk by Clwyd Probert from Whitehat at the HubSpot User Group Meeting. The full transcript of the talk and the video presentation can be seen by following this link.&lt;br /&gt;
&lt;a href="https://blog.whitehat-seo.co.uk/how-seo-and-pillar-pages-work"&gt;https://blog.whitehat-seo.co.uk/how-seo-and-pillar-pages-work&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Every businessman knows the truth: you can have the best product in the world, you can assure the best price in your industry, you can have hired the most effective sales reps ever, but… nobody will buy something from you if they don’t succeed in finding you!&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-seo-really-works-in-2019"&gt;&lt;img src="http://video.whitehat-seo.co.uk/49543327/51163286/055341e5a8323c79acf090b068101770/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Whitehat SEO And Pillar Page Design: London HUG 201806</title>
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            <description>&lt;p&gt;HubSpot User Group Information:&lt;br&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: June 2018&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug" title="Link: https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/whitehat-seo-and-pillar-page-design"&gt;&lt;img src="http://video.whitehat-seo.co.uk/27288169/28015422/77d74e68223848653ba9a23c9516ffdd/standard/download-5-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Thu, 28 Jun 2018 13:18:58 GMT</pubDate>
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            <itunes:summary>HubSpot User Group Information:https://www.whitehat-seo.co.uk/hubspot-user-group-londonEvent: London HubSpot User GroupEvent Date: June 2018Book your ticket for the next HUGhttps://www.whitehat-seo.co.uk/nexthug</itunes:summary>
            <itunes:subtitle>HubSpot User Group Information:https://www.whitehat-seo.co.uk/hubspot-user-group-londonEvent: London HubSpot User GroupEvent Date: June 2018Book your ticket for the next HUGhttps://www.whitehat-seo.co.uk/nexthug</itunes:subtitle>
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            <title>SEO best practice tips, Clwyd Probert - Whitehat: London HUG 201709</title>
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            <description>&lt;p&gt;An overview of how to do search engine optimisation in an Inbound way. An emphasis on authority content.&lt;br&gt;&lt;div&gt;&lt;br&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: June 2018&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/seo-best-practice-tips-clwyd"&gt;&lt;img src="http://video.whitehat-seo.co.uk/9826383/27697093/8020873b2616f190c327183681e21806/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 12 Dec 2017 09:00:00 GMT</pubDate>
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            <itunes:summary>An overview of how to do search engine optimisation in an Inbound way. An emphasis on authority content.Event: London HubSpot User GroupEvent Date: June 2018Book your ticket for the next HUGhttps://www.whitehat-seo.co.uk/nexthug</itunes:summary>
            <itunes:subtitle>An overview of how to do search engine optimisation in an Inbound way. An emphasis on authority content.Event: London HubSpot User GroupEvent Date: June 2018Book your ticket for the next HUGhttps://www.whitehat-seo.co.uk/nexthug</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
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